It’s not unusual for folks to flock to the American Museum of Natural History here in New York for planetarium stargazing or dinosaur spotting, but it is only once in a blue moon that eco fashionistas and scientists might congregate under the museum’s model of a big blue whale in the Millstein Hall of Oceans. Such was the case last Thursday night for the NY Fashion Week opener, Be Eco Chic. Hosted by model Angela Lindvall of Discovery Planet’s Alter Eco, the night’s lineup pushed the edge of eco chic style with the smart presentation of sustainable fabrics on the runway, and lifestyle products and designs in the event’s Aveeno ‘Project Greenhouse’ VIP lounge. ‘Being’ eco chic is obviously a path of personal choices, but it is impressive that fashion week is finally becoming a bit more about how rather than who when it comes to the process behind the label.
Malin Ackerman (actress) in Sue Stemp recycled black evening dress ; Alek Wek (supermodel) in Ralph Rucci recycled raffia jacket, white cotton pants and turtleneck, and eco bag by wek1933 (runway photos by Starre Vartan of Eco Chick)
Lauren Hutton (model) in Maggie Norris Couture military coat, jodpurs and cotton shirt (photo by Remy C.) ; Tori Praver (model) in Edun organic denim evening gown, followed by Coltrane Curtis (MTV host) in Converse by John Varvatos vintage linen suit and cotton shirt (photo by Starre Vartan of Eco-Chick)
Aveeno’s ‘Project Greenhouse’ eco-luxe lounge with sustainable furniture designs and products
Brian Howard (The Daily Green), Johanna Björk, Sergio Baradat (Baradat.com), and Starre Vartan (Eco Chick) – photograph courtesy of Eco Chick